Being at Kodak for 25 years, I was part of
the re-branding process three times. I often received calls from the branding office asking me to re-design collateral and figure out a way to apply the new brand standards to existing collateral. Working with brand standards and guidelines became a large portion of the design work I did at Kodak.
Part of my responsibilities in the Research Labs was to design and publish a monthly newsletter for corporate-wide distribution. The ideas I put into place became the standard for many other organizations within Kodak.
Click on the images to see them enlarged.