Being at Kodak for 25 years, I was part of
the re-branding process three times. I often received calls from the branding office asking me to re-design collateral and figure out a way to apply the new branding. Working with brand standards and guidelines became a large portion of the design work I did at Kodak.
Part of my responsibilities in the Research Labs was to design and publish a monthly newsletter for corporate-wide distribution. The ideas I put into place became the standard for many other organizations within Kodak.
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John E. Dyer
was born in and continues to reside in Rochester, New York
© 2018 John E. Dyer