Being at Kodak for 25 years, I was part of the re-branding process
three times. I often received calls
from the branding office asking me
to re-design collateral and figure out a way to apply the new brand standards to existing collateral. Working with brand standards and guidelines became a large portion of the design work I did at Kodak.

Part of my responsibilities in
the Research Labs was to design and publish a monthly newsletter
for corporate-wide distribution.
The ideas I put into place became the standard for many other organizations.

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Illustration